Qualitative
Focus groups
We can provide focus group recruitment, as well as professional and unbiased moderation. We have a team of experienced recruiters to identify potential respondents and provide hosting services for your discussions.
Our consultants will design an approach to the study, incorporating projective and enabling techniques, to ensure that your research topic is fully explored.
Depth interviews
Where you require more detailed insight from a specialised group, such as business customers, we offer a professional depth interview option. Our research consultants are highly experienced in conducting unbiased and effective one-to-one depth interviews either on a face-to-face basis or by telephone. Depth interviews can be a valuable way to tailor your strategic planning to the priorities of a specialised consumer demographic.